Billion Dollar Startup Ideas is excited to announce its first course, Innovation in Media and Entertainment, launching in August 2021. Technology continues to disrupt all industries - perhaps none as visibly as the entertainment industry. The rise of subscription-based video streaming, podcasting, and the creator economy over the past decade has underscored the disruption traditional media business models have faced - and this trend shows no signs of slowing down.
Join Sri Nimmagadda, a media strategy professional with experience at both Universal Pictures and the National Football League, as he walks through some of the key trends and questions facing the industry today.
Students will experience a comprehensive, rigorous approach to learning about the fundamentals and history of the industry across sectors - from exploring the fundamentals of the Ad Sales model to the rise of DTC services, to even exploring the potential of gaming experiences as media platforms, students will gain key exposure to key issues facing the industry today. The course will draw upon some of the Startup Ideas submitted to the website to challenge students’ understanding of the industry, and students will be able to compete in a pitch competition at the end with judges from leaders in the industry. This course is an incredible opportunity for students and professionals looking to enter the media and entertainment industries to enhance their grasp of the business.
A brief run-through of the history of media and entertainment industries, with a focus on the primary business models across film, journalism, and TV.
A deep dive into the challenges ad-supported media has faced with the rise of digital advertising.
A comprehensive look into DTC’s impact on content valuations and the franchise-building process.
Understanding the impact of bundling on media companies’ ability to support content in a crowded media marketplace.
A deep dive into games as emerging immersive platforms.
An overview of the emerging impact the creator economy has had on traditional business models.