Problem: Many individuals do not monetize their online presence. Is there a way to turn your Tweets, videos, or link-in-bio into something more meaningful?
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Solution: I recently stumbled up Koji billboards and found the concept fascinating. It’s almost like Google AdSense for any link or personal page you may have. As described by Fast Company,
Billboards is a new feature from app-development platform Koji that allows users to buy space on a creator’s link-in-bio page to display or advertise their own content. The creator renting the space can set their price as well as approve or deny the submission.
“Using Billboards as an ad space for brands is perfectly fine, and indeed people are doing that,” says Dmitry Shapiro, Koji’s CEO. “But I think the much bigger and more interesting use of Billboards is this opportunity that creators now are giving to fans to engage with them.”
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Since the rise of the current boom of interest in indie creators and services catering to them, link-in-bio tools have become an increasingly vital component to a creator’s profile, where they can pool their disparate ventures into one link. Linktree has become one of the leading players, with more than 12 million users and investors pumping $45 million into a Series B funding in March.
This innovation has the potential to reshape the digital advertising landscape and establish itself as a billion-dollar startup when scaled.
Billboards not only unlocks a new revenue stream for creators but also empowers them to monetize their online presence further. By allowing creators to choose the content they endorse, it brings authenticity and relevance to the advertising process. This level of control assures creators that the advertisements align with their brand, ensuring a seamless fit within their link-in-bio page. By giving creators the power to set their own prices, Billboards creates a competitive marketplace driven by supply and demand, resulting in fair compensation for their organic reach.
Furthermore, advertisers gain direct access to the target audience of their choosing, significantly increasing the chances of reaching their desired demographic. This level of contextual advertising enhances the efficiency and effectiveness of marketing campaigns, leading to higher conversion rates and ROI. The ability to evaluate and directly engage with content creators, selecting the ones whose audience aligns with their goals, ensures a seamless and relevant promotion.
Billboards has the potential to revolutionize the advertising industry on multiple fronts. Traditional advertising channels, such as banner ads, are often blocked or ignored by users due to ad fatigue and intrusive experiences. By prioritizing the creator's approval, Billboards creates an environment where advertising becomes an organic extension of content, instead of an imposed annoyance.
The personalized nature of the Billboards feature also disrupts the current dominance of influencer marketing. Influencer campaigns often require extensive negotiation and substantial budgets to partner with influencers who may or may not generate the expected results. With Billboards, advertisers can bypass these challenges and access the creator's reach without the need for costly endorsements, streamlining the advertising process for both users and creators.
The scalability of Billboards is where its true potential lies. Perhaps someone could take advantage of its billion-dollar potential.
Contributed by: Michael Bervell (w/ some AI help!)