Problem: Communities are all the rage today: people are constantly talking about what communities are and the importance not just of any digital community, but of niche and focused digital communities. However, what does it mean to have a “good” community? How should that be (and how is it) measured?
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Solution: This business would create tracking metrics for Discord groups, Facebook groups, LinkedIn Groups, Slack channels, and more to measure and evaluate the health of a digital community. It would be “communities-as-a-service,” an idea that I have been toying around with in my brain for quite some time.
Metrics to track would include:
number of messages sent
frequency of messages sent
distribution of conversation (i.e. which people are messaging more or less frequently)
sentiment of messages sent and received
screen-time of members
monetary impact of community
views per post
location distribution of audience contributors
… and more
Technically, this product would prove novelty by creating ways for anyone to drop in a simple bot into a group which would dynamically monitor all of the above health factors. Just like a wearable monitors physical health, this bot would monitor digital group health.
Taken one step further, this business could also expand beyond digital communities to measure a variety of other online factors in chat groups through bots. For example, productivity of teams on Microsoft Teams or Slack through bots and/or effectiveness of decision making in Facebook Messenger groups, WhatsApp groups, or iMessage groups.
Monetization: Sales of this platform in a SaaS model to community managers.
Contributed by: Michael Bervell (Billion Dollar Startup Ideas)