Problem: Over the weekend, I came across a fascinating article about an AI Church Service in Germany:
The ChatGPT chatbot led more than 300 people through 40 minutes of prayer, music, sermons and blessings… The service — including the sermon, prayers and music — was created by ChatGPT and Jonas Simmerlein, a theologian and philosopher from the University of Vienna.
The AI church service was one of hundreds of events at the convention of Protestants in the Bavarian towns of Nuremberg and the neighbouring Fuerth, and it drew such immense interest that people formed a long queue outside the 19th-century, neo-Gothic building an hour before it began.
There’s something fascinating about technology providing meaningful philosophical or life advice (take Santa Philosophy for instance, a TikTok page of Santa giving life advice that has over 350k followers). Could it be a billion dollar business or is it just a parlor trick?
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Solution: I believe that there will be a time when AI generated media will permeate our regular media consumption. Whether independent or blended with traditional forms of media creation, this generated media will dramatically augment both the amount of media generated in the world and (hopefully) stretch the creative bounds of what creators are able to bring to life.
So what will this look like in practice? To me, there are three stages in order of difficulty:
1:many content: for example speeches, church sermons, stand-up comedy bits, lectures, TEDTalks, or other instances where one person is speaking to many: often in an uninterrupted format. In this case, the speaker and its content would be generated by AI.
1:1 content: think podcasts, interviews w/ AI talking heads on the news, or character interactions in a video game. Perhaps, one could argue, this also includes documentaries. This 1:1 content could either be between two generated agents or a human agent and a generated agent.
Multi-character Conversational Context: This is what we traditionally think of when we imagine media today. Television shows or plays with many characters interacting across a variety of contexts. For continuity’s sake,
The company would specialize in the creation of an engine, model(s), or system to achieve all three of these ultimate outcomes. Eventually it would sell this media, charge admissions fees for shows to view this media, or license the technology to others (e.g. news networks like CNN or BBC).
Contributed by: Michael Bervell (Billion Dollar Startup Ideas)