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Problem: Tourism today is limited to 29% of earth, the land.

Solution: I was inspired while watching Bojack Horseman (Season 3, Episode 4). Why is it that there aren’t easy options to explore the world underwater though submarine tourism? Safaris are popular (on-land viewings of animals), cruises are popular (above water exploration of the sea), road-trips are popular (on-land long-distance travel), so why not some equivalent to road-trips or Safari’s under water? Perhaps the closest thing to this today is scuba diving. The business would function like a traditional cruise line, but underwater. The industry is burgeoning: there have been a few articles already published about Deep Sea Tourism, yachts have developed “deep-sea lounges”,and Scenic has started offering luxury cruises and tours similar to this.

Monetization: Selling tickets to these under-water tours.

Contributed by: Michael Bervell (Billion Dollar Startup Ideas)

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