Problem: Placebo-controlled trials are the norm for testing drugs that are designed for clinical use. However, in business, this has not been well adopted.
Solution: Elevating product testing through Placebo-controlled studies that are controlled through a centralized software-/technology-enabled database. As described by Wikipedia, the purpose of a placebo group is…
to account for the placebo effect, that is, effects from treatment that do not depend on the treatment itself. Such factors include knowing one is receiving a treatment, attention from health care professionals, and the expectations of a treatment's effectiveness by those running the research stud
In the world of business, when creating products a “brand-value” can often affect how users perceive a product (in both positive and negative ways). The company would focus on creating and acquiring unbiased information from consumers about new or already release products.
Monetization: Pay-for-service, B2B
Contributed by: Billion Dollar Startup Ideas