Problem: The health and wellness industry is crowded with fad diets, deceiving supplements, and cookie-cutter workout routines. For the average person seeking weight loss or muscle gain goals, navigating fact from fiction is overwhelmingly complex, especially with the rise of the “fitness influencer” people on social media who speak on topics relating to fitness and wellness. Generic, one-size-fits-all plans yield poor results, leading many to abandon their efforts, and these influencers can easily deceive people by using their own gains instead of facts to back their words. In terms of specific goals, the programs and diets that suit an aspiring powerlifter are going to be vastly different from that of an aspiring calisthenics athlete, bodybuilder, or just someone trying to build a summer body.
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Solution: An app that would utilize user data, AI, and real professionals in the applicable fields (nutrition, bodybuilding, powerlifting, etc.) to generate fact-backed programs and diets to suit an individual's needs and goals and accommodate any medical condition or state of recovery. To be a holistic fitness app, the app would need both training and dieting features. For both of these topics, most fall on the same sword: “motivation” or lack of discipline, an inability to maintain the program in the long term.
To combat this from a nutrition standpoint and, at the same time, make the app beginner friendly, the app would need to have some sort of function that recognizes when the user begins to fall off their diet and eases up by allowing more cheat meals or recommending recipes or meals to order that are diet-friendly but not stereotypical health foods. To determine if the user is falling off their diet, the app would record how long the user is active and could send weekly or monthly emails to family and friends to confirm. Furthermore, there may be a team of AI that sounds like trainers and leaves a voicemail for more motivation. To accommodate more advanced users, the app needs to go beyond a basic calorie counter with micronutrients. To do this, the app could have a feature that works on a weekly scale and changes the required amounts of macronutrients and calories based on what was eaten throughout the week and individual goals. The app could use AI in another way to recommend meals at local restaurants that fit those daily and weekly goals.
From a fitness standpoint, the specific training one does defines what muscles grow and the strengths one gains. Therefore, it makes the most sense to tune training to best match individual goals; that is this app's mission. To make the process the most efficient, a team of professionals would make as many templates as possible for as many goals as possible, and then Ai would make changes depending on user input and user data as they continue to follow or not follow their program. While all fitness apps allow you to record workouts, this app could differentiate itself by having an explanation for each workout accompanied by a video and a function that allows users to log workouts directly from a video on the internet or social media by logging the link.
Market research (this paragraph was written with the assistance of AI): The global fitness and health club industry was valued at $96.7 billion in 2021 and is projected to grow at a CAGR of 7.8% from 2022 to 2030 according to Grand View Research. This growth will be driven by the increasing adoption of wearable devices and fitness apps, with a preference for personalized guidance. According to ResearchAndMarkets.com, the wearable healthcare devices market is predicted to reach $46.6 billion by 2027, indicating strong demand for tech-enabled fitness solutions. However, Mordor Intelligence notes dropout rates for health and fitness apps remain high, at around 80% within only 2 weeks, pointing to the need for solutions promoting engagement and accountability. With obesity affecting nearly 40% of American adults per JAMA Network, solutions focused on diet are equally essential. The personalized nutrition market alone could surpass $8 billion globally by 2026, as reported by Meticulous Research. You-trition sits at the intersection of these trends, offering customized fitness and diet programs enhanced by coaching and community. Its solutions are uniquely targeted at improving adherence and reducing drop-offs among health and wellness seekers.
Monetization: There are various ways the app can monetize. Some examples are as follows.
Subscription plans - Offer monthly or annual access to customized plans, coaching, and community features. Different tiers based on the extent of access.
Premium customization - Upcharges for ultra-personalized meal plans, training programs, blood panels, health tracking, etc.
Targeted advertising - Allow relevant health/fitness brands to place ads matched to user goals and data.
Sponsored challenges - Companies pay to sponsor fitness challenges and competitions within the app.
Branded meal plans - Partner with food brands to showcase products within personalized meal plans.
Affiliate commissions - Earn commission promoting relevant products through affiliate links.
User health data - Sell anonymized data insights to health & fitness companies and research firms.
Physical product sales - Own branded supplements equipment that integrates with the app.
Local gym deals - Refer users to gyms/studios and take a commission for new sign-ups.
Contributed by: Yuval Krispin (Billion Dollar Startup Ideas Intern) w/ Claude.ai